Welcome to DMAChoice.org, the Direct Marketing Association’s (DMA) Consumer Information site. Consumer confidence, along with responsible and respectful marketing practices, constitute the cornerstone of multichannel direct marketing, which is a powerful means of marketing that today generates more than $2 trillion in sales and charitable donations in the United States alone. Recognizing the vital link between consumer confidence and a healthy future for direct marketing, DMA is committed to the advancement of consumer choice. Toward that end, DMA is proactive in educating consumers and in helping to honor their marketing communications preferences. In fact, this DMAChoice website is designed specifically for consumers, providing information and tips on a wide range of topics, including marketing preference services, privacy, safe shopping, and more |

